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Jobs List
Community Manager, Health and Wellness at Walmart.com - Brisbane, CA
Description
GENERAL SUMMARY:
This role is responsible for growing community participation and supporting development of the desired community culture. As an advocate for the community, he/she will define/plan/execute content strategy in the community to facilitate discussion between participants. He/she will also contribute insights that inform research and development and be a brand evangelist who earns and maintains the trust of the community. Key success metrics for this role will be growth of visits, contributions, repeat rate, and % of visitors who contribute content.
ESSENTIAL DUTIES & RESPONSIBILITIES:
1. Community Advocate
• Drive traffic and participation in on-site community functionality
• Represent the members of the community: listen, monitor and respond to requests and conversations both within the on-site community platform and in email
• Identify and develop relationships with key on-site community members, encourage their further involvement, and reward them for their participation
• Recruit leaders via other social media tools and sites
• Contribute to evolution of on-site community strategy through execution of content and sharing key learnings
• Drive repeat visits and contributions for on-site community features; report on and manage to weekly goals. 40%
2. Brand Evangelist
• Promotes events, products and campaigns using traditional marketing tactics as well as being part of conversations in off-site communities i.e. Twitter/Facebook/Ning
• Monitor offsite dialogues (blog posts and comments, forums, reviews etc…) about the Walmart brand and topic subject matter and act as the voice of the company in these locations when appropriate.
• Author blog posts, articles, tweets, podcasts, or other ways to communicate with the off-site topic community when appropriate
• Earn and maintain trust of community
• Report weekly off-site activities utilizing third party software to determine reach, fans, contributions, and mentions 30%
3. Facilitator
• Ensure community culture develops appropriately
• Develop community guidelines and modify as experience dictates
• Use tools to create content and leverage leaders to create content
• Mediate disputes: encourage advocates and deal with—or when necessary removes—detractors
• Work collaboratively with vendors and third parties to maintain community standards.
• Work collaboratively with internal stakeholders and channels to highlight community content and align on multi-channel campaigns and initiatives.
• Report weekly metrics on the health of the community, utilizing contributions, rejection rates, word counts, etc… 30%
REQUIRED QUALIFICATIONS:
1) Competencies: Skills, Knowledge, Abilities
Functional Competencies:
• Ability to become a immerse self in a given topic to quickly become a subject matter expert
• A diplomat with good judgment in handling potentially sensitive situations
• Passion for building relationships with key influencers and supporting customers
• Understanding of what customers are interested in to create a compelling experience through content choices
• Ability to write and edit copy for clarity, accuracy, and style while infusing personality into work
• Quantitative skills to create reports and dashboards that uncover learning about project impact
• Analyze research and reporting data and translate findings into insightful and actionable recommendations
Interpersonal Competencies:
• Good project management skills: able to work on multiple projects, reprioritize as needed and consistently deliver on time
• Escalate issues appropriately to supervisor and project team
• Set project schedules and estimate / manage own time accurately and effectively
• Anticipate potential project problems and create solutions or contingency plans
• Effective cross-functional communication skills
• Actively seek out feedback from supervisor, community and peers, improve own performance based on that feedback, and develop an understanding of how to give effective input to community leaders.
• Able to resolve conflicts constructively with some input from supervisor as needed.
Leadership Competencies:
• Demonstrate a high level of integrity and maturity
• Foster and maintain Wal-Mart's three core values:
o Respect for the Individual
o Service to our Customers
o Strive for Excellence
• Can set and take direction, and anticipate needs before they become issues
• Excellent understanding of project context
• Able to persuade / influence associates, sell ideas effectively, get results and follow through
• Understand project goals and relationship with key funding constituents at home office in Bentonville, Ark.
• Accountable for own projects and community
• Demonstrate initiative and resourcefulness
2) Experience:
• Experience with community management of a brand or consumer product
• 5+ years of related work experience required
• 1+ years online writing experience or advertising agency experience preferred
• 1+ years of employee management/supervisory experience
• Direct experience with social networking and online community
• Knowledge of marketing metrics, reporting and basic financial skills
• Demonstrated track record in successfully managing relationships with multiple individuals/customers
3) Minimum Educational Level:
• Bachelor’s degree, or higher/equivalent professional experience in English, Communications, Creative Writing or related degree preferred.
4) Physical Requirements:
• Periodic travel (~4x/year) to participate in community events, work with home office colleagues
Details
Location: Brisbane, California United States
Type: Full Time
Posted: 16 Jun 2009
Contact Information
Email: sasha@walmart.com
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