Executive SummariesOCRN Report ArchiveBelow are complimentary executive summaries of our most recent research studies. To view the full reports, you may purchase an OCRN membership or buy the individual reports.
FEATURED REPORTSOnline Communities: Platform and Services Satisfaction ReportThe Online Community Platform and Services Satisfaction research study was initiated in January of 2009. The study was created to provide insight about user attitudes towards their platform and service vendors, particularly around satisfaction. Further, we wanted to explore the unmet needs in the online community platform and services market.
Online Communities: Thriving and Surviving in the Downturn EconomyThe Online Communities: Surviving & Thriving in the Downturn Economy survey was initiated in late November of 2008 and ran until the second week of December 2008. The intention of the study was to get a broad look at how the role of online community in organizations is being affected by the down economy, what effect the economy is having on community stakeholder’s attitudes, and what tactics community managers and strategists are employing to thrive during the downturn.
Online Community Culture: Establishing, Maintaining and ChangingThe Online Community Culture survey was initiated in October of 2008. The intention of the study was to get a broad look at online community culture in the workplace. Online Community Compensation 2008The Online Community Compensation survey was initiated in July of 2008. The intention of the study was to get a broad look at online community compensation, as well as insight in to team structures.
Online Communities Marketing, Growth and EngagementThe Online Community Marketing, Growth and Engagement research study was initiated in May of 2008. The study was created in order to investigate the relationship between marketing, community growth and member engagement. Our goal was to gain insight into how people are measuring engagement in their online communities and to understand how many organizations were using an elite / influencer program, and how those programs were structured.
Online Community ROI Models and ReportsThe Online Community ROI Models and Reports research study was initiated in February of 2008. The study extends the ROI research that we conducted in the last half of 2007 and to gain insight into specifically how organizations were valuing and reporting on their online communities activities. Further, we wanted to gain insight into who the stakeholders were for ROI metrics and how the reports were being received. |
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